Design and Illustration Portfolio
Design and Illustration Portfolio
Dare & Dazzle is a tech-forward, eco-conscious boutique brand specializing in one-time-wear formal rentals, including wedding dresses, bridesmaid ensembles, and accessories. I created a sleek identity system with a touch of romance to appeal to the modern bride and their wedding party.
The Dare & Dazzle customer isn’t interested in shopping for a dress the same way their mother did. The unique rental model reduces fashion waste and the price tag, appealing to more sustainably-minded millennial and Gen Z brides who don’t want to sacrifice style points. The spirit of the brand is confident, elegant, and a little cheeky.
The logo was designed to feel both modern and timeless, with the ampersand altered to form a subtle heart. The ampersand in badge form becomes an ownable, memorable submark to expand the system.
Dare & Dazzle’s bright, charming pops of color grounded by calming navy and champagne stand out in the pastel-oriented bridal industry.
To pump up the personality and add some whimsy to the brand, headlines use a playful typeface with dramatic swashes to highlight key words and phrases.
Dare & Dazzle rents to brides nationwide who can’t visit their store, so creating a friendly, uncomplicated online presence was key.
Welcome emails focus on introducing the rental process, showcasing the exclusive bridal collection, and telling the story of their value-based business model.
The online store experience is built to help customers easily browse and find their dream dress as quickly as possible—with features like style/silhouette filtering, a favorites list, and even a virtual try-on concept.
I worked with the Dare & Dazzle team to develop custom packaging that met the unique needs of their rental process—reusability for return shipping and portability of heavy dresses for customers—and also delivered a fun unboxing experience. The result was a colorful suitcase box with thoughtful touches, like a customized note signed by the owner included with every rental.