Design and Illustration Portfolio
Design and Illustration Portfolio
Target Optical came to us to reimagine the way they engage with their current customers, particularly through targeted media, to bring them through the yearly exam and frames purchase cycle. We pitched a cheeky campaign starring their stylish frames.
Target Optical consumers are savvy, style-conscious, and already have a connection with the modern Target brand as a whole. We created a campaign concept that builds visually on that foundation, with the bright colors and poppy photography familiar to Target fans.
Your glasses are an extension of you and your style, your partner day in and day out. We played with the concept of a fun new romantic relationship...with your perfect pair of glasses, of course. We gave a voice to the stars of the show—who compliment you and express interest, encouraging you to meet up at Target to see if it’s a good match.
We mapped the customer journey of glasses purchase and created messages to connect with customers at key touchpoints in that process. At the top of the funnel are social ads written as quirky personal ads from the frames.
Once customers have engaged with the brand through a browsing visit or appointment, they receive follow-up emails and reminders.
Customers receive direct mail pieces several times a year with coupons to motivate them to stop by and check out frames next time they’re at Target.
The above piece is a “Dating Game”-style interactive postcard with three frames vying for your attention. High-value customers may get the special piece below showcasing a range of seasonal styles you can “try on” and fall in love with.
Created in partnership with/copy by Michelle Sullivan.